Part of Quebec milk producers’ initiative to encourage consumption of local dairy products, Fromages d'Ici (Our Cheeses) is a platform meant to highlight Quebec cheeses and share tips on how to best enjoy them. The website redesign took its mission further to make cheese tasting more accessible through an editorial approach staging consumption opportunities in everyday life. Enhancing the former user experience, the redesigned platform now builds local foodies’ pride in local cheeses.​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌‍‌​‌‍​‌‌‌​‌‍‌‍​‌‍‌‌​​‍‍‌‍​‌‍‌‍‌​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌‍​‌‍‌‌​​‍‍‌‍‌​‌‍​‌‌‌​‌‍‌‍​‌‍‌‌​​‍‍‌‍​‌‍‌‍‌​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​‌‍‌​‍​‍‌‍‍‌‌‌​‌‍‌‌‌‍‌‌‌‌‌​‌‍‌‌​​‌‍‌‌‌​​‍​​‌​​‍​‌​​‌‍​‍​​‌‍​‌​‍‌‍‍‌‌‌​‌‍‌‌‌‍‌‌​​‍​​‌​‌​​​​‌‌​​​​​​​​​‍‌​‌‍​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍​‌‍‌‍‌‍‍‌‌‍‌‌‌‍​‌‍‌​‌‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍‍‌‌‍‍‌‌‌‍‌​‌‍‌‌‌​​‌‌​‌‍‍​‌‌‌‍‌‌‌‍​‌​​‌‍​‌‍​‌‌‍‍‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍​‍‌‌